How Solar CRM Software is Changing the Industry

Solar installation is at an all time high and the latest Australian figures show that one in four homes now have rooftop solar power systems. This unprecedented demand, along with the decreasing cost of solar panels and equipment, means that there are now more solar installers than ever before. With more competition in the market it is an increasingly difficult time to operate a solar installation business. This means that installers are searching for ways to get more leads, convert those leads into sales and keep their customers satisfied. One way companies are achieving this is by using specialised software to track leads, sales and improve their workflow.

What is Solar CRM Software?

Unlike generic CRM software, solar CRM software is designed with the industry in mind. Some important features that quality software includes are data and document management, accessibility on the job site, streamlined sales process, insights and analytics, as well as connectivity with the sales, marketing and project team. This type of software package generally includes all of the expected features such as cloud storage, email alerts, custom workflows and integration with other apps and programs. It is also a great way to create a sales funnel, streamline your solar sales process, track sales and provide analytics and insights into successful and failed sales.

How is it Changing the Industry?

A high quality solar CRM software package is basically essential for businesses looking to stay ahead of the competition. From a solar sales prospective it ensures that sales representatives are able to mange all of their clients and leads in one easily accessible platform. CRM software allows for better lead management, makes it easy to follow up on sales opportunities in a timely manner, prioritise follow up interactions and helps hit sales targets faster. From a business management standpoint it enables each member of the team to interact with the necessary data and documents and collaborate seamlessly. This type of software is perfect for the whole proposal process, from the initial lead and solar site survey through to the design and acceptance phase. Businesses without quality CRM software are at a huge disadvantage and will struggle to remain relevant in the industry.

Which CRM Software is Right for Your Business?

Choosing the right software for your business can be a daunting task. There are many different options available and it is tempting to choose a generic CRM package simply for cost reasons. However, a specific solar CRM software package offers so many advantages because it is designed to be industry specific. This means that it is is tailored to providing a high quality sales funnel for your solar sales as well as being the perfect solution for the project team working on aspects such as the solar site survey, design and proposal. Choosing something that is industry specific allows you to focus more on your business and let the software work for you, instead of spending countless hours trying to make generic CRM software fit your business.

As the cost of solar continues to decrease and the rates of solar installation continue to increase the competition in the industry will continue to be a challenge for solar installers. It is important that your business is ready for these challenges ahead. Finding quality solar CRM software is one way that you can ensure your business remains ahead of the game. Finding ways to turn your leads into sales and happy customers will remain a challenge, but with a high quality software package you’ll be prepared in the best possible way.

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Solar Energy Hits Mainstream Adoption

Solar energy has come a long way from the early days and now it is considered to be a key renewable energy source. Not only is it a mainstream idea, but many individuals, businesses and governments are making use solar energy or putting plans in place to put solar energy into practice. Australia is a good example of individual solar uptake, with over 29% of households having rooftop solar! It is very clear that, now more than ever, solar energy has played a positive role in generating electricity in homes within cities, suburbs and rural areas. As solar becomes cheaper and is more widely adopted the reliance on fossil fuels decreases, having a net benefit on society.

solar panels on a rooftop


The importance of solar energy

Renewable energy is now relatively well understood in the mainstream, even if it still causes some debate. We all know that CO2 and methane, as well as toxic gases generated by burning fossil fuels, have a negative impact on the environment. Climate change is an issue that will effect everyone on the planet and renewable energy is one way we can reduce the impact of climate change. Solar energy is not only more affordable than ever, but the capture and storage of solar energy is beginning to become a feasible option as well. This energy storage will be a game changer because it allows renewable energy to be used at any time of the day or night. With the installation and greater use of solar energy as well as storage for this energy we can exponentially reduce the burning of fossil fuels. Not only will this slow climate change, but it also means that we will improve air quality as well. It also has financial advantages as well, which also need to be considered into the equation – the old argument that solar is too expensive is no longer valid!

What is the global outlook regarding solar energy and solar plants?

We all know how rooftop solar has taken off in Australia, one drive through the suburbs and you’ll understand just how popular it is. However, its worth asking the question: what is the global outlook? The truth is that the global photovoltaic market remains in rapid expansion, which has been maintained with some ups and downs for a decade.

Due to the booming and competitive market, many countries have opted to generate a global production of solar energy, not only for their inhabitants, but also as “extra” capital. In the last ten years, the efficiency of commercial silicon modules, which is the technology on which this energy is based, has increased from 12% to 17%.

This represents very promising figures, and we can see how there are continents or countries that maintain an almost constant installation. In Europe we have 28% of installations worldwide in just 2018, while China has installed 32% of this technology globally.

This number is growing at a rapid pace and solar is set to take over from traditional energy sources in many countries. With battery technology becoming viable, solar energy stands at the forefront in the transition from traditional forms of energy production.

Mark Winberg is an expert on solar energy production you can find out more about him at Solar energy in Lthuania Solet Technics.

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